To attract more users-and keep them-during this time of uncertainty, BeReal will have to prove it’s more than a fleeting trend. Mentions of BeReal have also exploded on other social platforms, with the #BeReal TikTok hashtag racking up nearly 685 million views and BeReal memes poking fun at what various celebrities and fictional characters might post garnering tens of thousands of likes on Twitter.īeReal did not respond to TIME’s request for comment on its plans for adapting to an influx of new users. downloads accounting for nearly half that total, according to data platform data.ai. Global downloads of the app have reached 22.8 million to date (still a fraction of Instagram’s roughly one billion monthly active users), with U.S.

July was BeReal’s biggest month yet, with digital analytics platform Sensor Tower reporting that the number of times it was downloaded increased 86% month-over-month from June for a total of 7.8 million. Touted as the anti-Instagram due to its candid photo policies, BeReal has exploded in popularity in recent months.

A steadily rising number of people are flocking to the social media app to share one (and only one) snapshot of their life each day.

If you’re not already a BeReal convert, you might soon find yourself curious to see what all the buzz is about.

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